A new brand is emerging on the made-in-Paris fashion scene. St Paul, which immediately brings to mind the mythical Marais district, the place to be for Parisian labels. More than just fashion, St Paul is also a state of mind that’s offbeat yet ultra-modern, with a touch of provocation in the slogans written on the brand’s clothes.
At the helm of St Paul are Olivia and Yoni (Amour Gloire et Rosé ;), who have turned a little delirium into a brand that’s starting to take off. The sweatshirts, t-shirts and tote bags are 100% cotton and made in Paris.
At the moment, I’m in the mood for “Parisian brands” that offer clothes you can really tell where they come from. It’s beautiful, funny and all I want to do is wear “Les Garçons Pute” this fall.
Tote bag 20€, tshirt 35€, sweater 55€.
The models are available for girls and guys, on sale on the www.stpaulparis.fr eshop.
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