For its anniversary, the retailer unveils Les Anthologistes, a book gathering nearly 190 limited editions and six guest artists invited to illustrate the six chapters of the Créations 2027 collection.
Marking seventy years of existence with a product catalogue would have been the most expected option. La Maison du Whisky preferred a more ambitious object: a book. Alongside its 70th anniversary, the retailer unveils Les Anthologistes, the Créations 2027 Collection, gathered in a volume conceived as a genuine collector’s object rather than a mere promotional medium.
Over the pages, nearly 190 limited editions from distilleries, historic houses and independent bottlers around the world are to be discovered. The choice of the word Anthologistes is no accident: far more than a selection of rare bottles, the book presents itself as a collection of exceptional spirits chosen for their history, their singularity and the know-how they embody — a curatorial approach that places the whisky object in a heritage continuity rather than in the sole logic of commercial rarity.
To give substance to this project, La Maison du Whisky invited six artists to cast their eye on the six chapters of the collection, each interpreting a universe in their own graphic language. This collaboration between spirits and visual creation turns the book into a hybrid object, halfway between a tasting catalogue and an art-edition piece, where each chapter gains a graphic identity of its own in addition to its taste identity.
This rendering in seven colours — ochre, brick, purple, green, brown, blue and black — reinforces this collectible dimension: each shade becomes a possible variant of the same book, to be chosen according to aesthetic affinity rather than content, since the text remains identical from one coloured edition to the next. A principle that recalls the practices of limited editions in the art-book world more than the more expected ones of the spirits sector.
Les Anthologistes is available now at a price of 20 euros, on whisky.fr and at the Monocle Café Paris — a point of sale which, through its editorial and lifestyle positioning, extends the logic of the book well beyond the circle of whisky enthusiasts alone. By choosing to celebrate its 70 years with a book rather than a gift box, La Maison du Whisky asserts a conviction: that the best way to tell decades of selection is still the written word, accompanied by the eye of artists from outside the spirits world.
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