Chloé unveils its festive campaign under the artistic direction of Chemena Kamali, with Claudia Schiffer photographed by David Sims. The collection arrives in the Maison’s boutiques and on Chloe.com from the beginning of November 2026.
For its festive campaign, Maison Chloé has brought together three names: Chemena Kamali as creative director, Claudia Schiffer, a friend of the Maison, in front of the lens, and David Sims behind the camera. The image sets a nocturnal, cinematic atmosphere.
The Maison’s emblematic pieces are reinterpreted in rich textures, sensual silhouettes and luminous accents, which bring depth and a touch of opulence to Chloé’s spontaneous femininity.
Chemena Kamali, creative director, says she wanted to explore a more nocturnal expression of the Chloé woman, with a cinematic aura, spontaneous, sensual and slightly mysterious. She sees in Claudia Schiffer the interpreter of this vision, through her natural presence and personality.
The collection will be available in Chloé boutiques and on Chloe.com from the beginning of November 2026.
The approach rests on the lighting: the Maison moves its emblematic pieces towards the night, with textures and luminous accents for the festive season. It is on the garments themselves, in boutiques from November, that this reading will be judged.
Also read
- Karl Lagerfeld opens his first café, far from the catwalks
- Anrealage: six dresses whose colour changes without light
- Elie Saab spring-summer 2027: Jean Harlow, lingerie and a knotted trench
Also on Luxsure: Chloé Le Nectar: an analysis of Romain Almairac’s fragrance · J12 TURNS 20* 20 years of an Icon with CLAUDIA SCHIFFER · Cannes preview, held with Claudia Schiffer, Vahina Giocante and…
Cette publication est également disponible en :
