The clean beauty house ILIA adds two shades, Gallery and Motif, to its Overglaze range. The argument is not colour but texture: an openly acknowledged reference to the lacquered finish of ceramics, applied to the lips.
A texture borrowed from another craft
The Overglaze hydrating gloss, sold for thirty-one euros, comes as a gel texture that glides without bleeding into fine lines or marking the lips after makeup removal. The reference chosen by the house — the lacquered finish of ceramics — shifts the vocabulary of makeup towards that of tableware, a way of describing a glossy result without powdery matte effect or sticky film.
Two ingredients, two functions
The formula relies on a fenugreek seed extract, a hydrating plant ingredient that nourishes and plumps the lips, combined with a bio-sourced seaweed extract, presented as an active for definition and volume. ILIA, positioned in the clean beauty segment, thus documents two autumn shades, Gallery and Motif, available from 1 September on iliabeauty.com.
The choice of a texture explicitly borrowed from ceramic craft, rather than from a classic cosmetic vocabulary, reflects a broader trend: that of clean beauty brands looking for their references outside the sector, in material and gesture, to stand out from a gloss offer saturated with promises of shine.
Details
Overglaze Hydrating Gloss — shades Gallery and Motif — €31
Actives: fenugreek seed extract, bio-sourced seaweed extract
Available on 1 September 2026 at iliabeauty.com
It remains to be seen whether this reference to ceramics will stay a marketing argument or whether it heralds, at ILIA, a deeper exploration of textures borrowed from other material crafts.
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