Home Food and WineKinder Bueno launches a pair of collector’s sneakers to celebrate its 30th anniversary

Kinder Bueno launches a pair of collector’s sneakers to celebrate its 30th anniversary

by pascal iakovou
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Kinder Bueno celebrates its 30th anniversary. And already!

Since 1991, thanks to its unique recipe combining a melting hazelnut center and a thin, crispy wafer coated in chocolate, Kinder Bueno has found its way into 1 in 5 households.

Yet few gourmands are even aware that Ferrero’s Villers-Ecalles plant in Normandy produces an average of 2.6 million Kinder Bueno bars every working day!

Kinder Bueno’ s success continues unabated, so to celebrate its 30th anniversary in France, the company has decided to reward those who have contributed to this phenomenon by creating a pair of collector’s sneakers you won’t want to miss! And how to obtain this object of desire? Simply visit the kinder.com website between 18/10/2021 and 31/10/2021 and take part in the “Who Pair Wins” competition. The aim? Complete the mini-game by collecting all the pairs before the time runs out! And to optimize your chances of winning, you can try your luck every day (with a limit of once a day). Each candidate who takes up the challenge will be selected to take part in the draw. A total of 90 winners will receive a pair of Kinder Bueno collector sneakers (limited to 1 prize per person).

Kinder Bueno celebrates 30 years at the Salon du Chocolat From October 28 to November 1, 2021, Ferrero will be present at the most gourmet trade fair of the year, the Salon du Chocolat. To celebrate its 30th anniversary, Kinder Bueno is inviting the general public to go behind the scenes of its manufacture through an augmented reality experience. Everyone will dive into the secrets of the Normandy factory at Villers-Ecalles. This unique visit promises to be as exciting as it is enticing! See you in Pavilion 4, Porte de Versailles, stand A1.

Cette publication est également disponible en : Français (French)

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