The world’s most prestigious luxury automaker today confirmed that it has launched the development program for a new Rolls-Royce, scheduled for launch in mid-2016.
Building on the success of the Phantom, Ghost and Wraith models, Rolls-Royce Motor Cars intends to continue shaping the brand’s future by developing a new car that will be the epitome of contemporary aesthetics, grace and sensuality. The new model is a promise of open-air driving in total freedom. The perfect marriage of luxury, style and modern elegance in the purest Rolls-Royce tradition, this new model promises an exhilarating experience behind the wheel of a breathtaking car.
Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, said from Goodwood, Rolls-Royce’s home town in West Sussex, England: “It is with great pleasure that I confirm today the development of our next model, which will write a new chapter in the great history of Rolls-Royce Motor Cars. It will be a fascinating and thoroughly contemporary interpretation of the luxury cabriolet, which should inspire even more aesthetes to become Rolls-Royce owners.”
Peter Schwarzenbauer, President of Rolls-Royce Motor Cars, welcomed the event with these words: “The announcement of a new Rolls-Royce model is always a fertile moment for the automotive industry. When it comes to market in 2016, this elegant and sensual new car will build on the success of our current models and enable Rolls-Royce Motor Cars to deliver on its commitment to sustainable growth.”
The prototype is currently undergoing a rigorous testing program before it can move on to the next stage of development.
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