“Series 4”, the campaign for the spring-summer 2016 collection continues the visual dialogue between several image artists.
Still in the form of a triptych, these images respond to and complement each other in a narrative in which the heroine is at the heart of the subject, and whose multiple character traits Nicolas Ghesquière wanted to explore. Juergen Teller, Bruce Weber and Square Enix, the Japanese creator of video games and manga, are the authors of this final chapter, in which each expresses his or her point of view on these inspiring women of a new era.
The heroine by Juergen Teller
In the pure Florida sky of Miami, Juergen Teller wants silhouettes that seem to levitate, where these singular figures capture the light like a force that makes them more charismatic. Among them is Doona Bae, the new heroine of Maison Louis Vuitton.
Lightning: a virtual heroine
Today, Lightning, the chivalrous woman from “Final Fantasy”, a cult video game series with 100 million players worldwide, has agreed to be a figure in the Louis Vuitton galaxy, a House that has always pushed back the limits of reality and therefore of dreams. Real, virtual, embodied, metaphorical… Lightning, the fruit of the imagination of Square Enix studios, raises the question of the immanence of tomorrow’s world.
The Heroine by Bruce Weber
For Bruce Weber, a master at celebrating the vitality of youth, it’s inevitably plural. In Tampa, Florida, a timeless city, a gang of girls take to the streets with the arrogance and insouciance typical of this dreamy age when the world is a promise of conquest.
Among them is Jaden Smith, the youthful hero of a new generation whose standard is stylistic freedom.
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