VIKTOR&ROLF TEAM UP WITH DESSO FOR THEIR FALL/WINTER COLLECTION
2014, TRANSFORMING CARPETS INTO HAUTE COUTURE CREATIONS
Desso, the global manufacturer of carpets and sports surfaces took part in the Haute Couture autumn/winter 2014 collection, supplying red carpet and finishing materials.
The design alludes to the spontaneous movement of primitive clothing constructions – asymmetrical, wrapped, knotted – while
integrating references from classic couture. Patterns borrowed from the coats of wild animals – leopard, zebra, giraffe – are realized in carpet, shaved and meticulously laid by hand, requiring up to 300 hours of work per model. The collection is a surreal reference to fur as camouflage, as the material of ancient indigenous garments, and to animal print as the archetypal quintessence of glamour.
Alexander Collot d’Escury, CEO of Desso says: “The exciting collaboration with Viktor & Rolf fits perfectly with our creative vision. We want to stimulate co-creation with leading designers and use the power of creativity
to find new, motivating ways of using carpet.
Viktor Horsting and Rolf Snoeren describe their collaboration with Desso: “This is something that has never been done before. We’re delighted to have found in Desso a fantastic partner who has enabled us to realize our vision of red carpet clothing.”
About DESSO®
Desso is a global company, active in over 100 countries in the field of carpets, carpet tiles and sports surfaces. Desso products can be found in the offices of major corporations and utilities, in education and healthcare establishments, in private homes and hotels, cruise ships and aircraft.
Desso also produces cutting-edge sports surfaces, including DESSO GrassMaster®, installed in Premier League soccer stadiums and the Wembley soccer “temple”.
Today, the fact that many people spend an average of 90% of their time indoors has inspired Desso’s corporate vision: “Making the floor contribute to health and well-being”.
Our mission is to develop unique products that contribute to a significantly better indoor environment, maximizing people’s health and well-being, and ultimately their performance. The achievement of this mission is based on our innovation program and its three pillars: creativity, functionality and Cradle to Cradle® design.
For more information, please visit: www.desso.com
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