Son of a Tailor is the first website to offer online sales of made-to-measure T-shirts. An original initiative that we were keen to support.
You can also fund the project on Kickerstarter: https: //www.kickstarter.com/projects/1098390240/son-of-a-tailor-the-perfect-tailored-t-shirt
Based in Copenhagen, Denmark, Son of a Tailor is a fan of T-shirts, and his sole aim is to achieve the best quality and precision fit a T-shirt can offer.
He is fond of traditional bespoke tailoring, and wants to create a fundamental and personal alternative to one of the most mass-produced garments – the T-shirt.
Son of a Tailor philosophy
Son of a Tailor first opened its virtual doors in April 2013, when the company silently posted its web page offering a unique bespoke T-shirt service.
From then on, word spread and Son of a Tailor attracted significant support from local customers and the media. Son of a Tailor takes pride in every detail that goes into the making of a custom-made T-shirt, including..:
Craftsmanship: Son of a Tailor T-shirts are individually made, not mass-produced. The seamstresses create a new design for each order received. They then hand-cut and sew the fabric, finishing by discreetly embroidering the customer’s initials on the bottom of the T-shirt. All T-shirts are hand-packed and delivered directly to the customer.
High-quality organic cotton: Son of a Tailor uses only organically grown cotton, and extracts only the longest fibers for a high-quality, soft, lint-free fabric. The cotton fibers are transported close to the farms, combed to remove impurities and wound into yarn.
Next, the yarn is woven into a simple jersey knit, with a little elastane (4%) to prevent the fabric from warping.
-Sustainability: Son of a Tailor strives for zero waste in its supply chain. Because each T-shirt is produced individually, each T-shirt is ordered to meet the customer’s requirements. Each T-shirt is made with special care and attention, not mass-produced, for each customer.
Custom T-shirts
Son of a Tailor values a simplified approach to design. His ambition is that the T-shirt should be easy to wear, “fun”, and fit the wearer perfectly.
There are currently two models to choose from, available in 4 colors – black, white, blue and green.
The choker has discreet seams and is available in two versions: round neck or V-neck, depending on the customer’s choice. The sleeves are cuffed for a more elegant finish. The bottom of the T-shirt is slightly longer in the back by 1 to 2 cm to give a better line to both the back and front of the T-shirt.
Once customers have chosen their design, they provide Son of a Tailor with all the measurements needed to produce the handmade T-shirt.
There are different ways to take these measurements, again depending on the preferences of each customer:
1) Some customers already have a favorite T-shirt. We can take the main measurements from an existing T-shirt and base the design on that.
2) Alternatively, Son of a Tailor asks for exact measurements to create a made-to-measure product:
a. Exact measurements and T-shirt shape
b. Height, weight, body shape and T-shirt shape; this measurement algorithm is currently being tested with an 80% success rate to date.
The creators of Son of a Tailor
Sten Martin Jonsson, designer. One of the few fashion designers living in Copenhagen. His talent and commitment to couture are indisputable. At a young age, he opened his own bespoke workshop, Design CPH, in a declining market. Shortly afterwards, he also founded the Design and Technological Tailoring Academy of Copenhagen.
Today, her Youtube channel is one of the most followed in the world.
With over 25 years’ experience, Sten Martin Jonsson knows all there is to know about tailoring and style. He’s passionate about clothing and T-shirt design.
Jess Fleischer, Founder and Managing Director. Jess first came up with the idea of the made-to-measure T-shirt over 10 years ago, and since then has been a tireless student of all things T-shirt and sewing. In addition, Jess is an entrepreneur with professional experience of online consumer relations, thanks to years spent at e-Bay. Jess has consulted for major companies and is passionate about customer focus and meeting their needs.
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