The secrets of success are indecipherable, inexplicable. We can launch many hypotheses, develop the finest algorithms or scientific explanations, but some things remain surprising and out of reach.
Think of a city, a capital: how likely is it that London, the rainy land with the taste of Guinness drunk from a mug bearing the effigy of Kate and William, comes to mind?
Then let’s talk about the museums housed in this city: the British Museum, the National Gallery, the Tate, Churchill’s Cabinet…
From Buckingham Palace to Tower Bridge, London has no shortage of cultural sites and places to visit. According to one study, 17.4 million curious visitors paced the capital in 2014. Tourists from all over the world were not content with fish and chips and a souvenir photo in front of a phone booth, as the city has recorded a 19% increase in cultural visits over the past 4 years.
Is London a veritable trap for knowledge-hungry self-starters, wishing to give their day-off a cerebral tinge in order to strut their stuff with all-too-classical friends who’ve played the Louvre card? Beneath this grating irony, a new phenomenon is emerging, one that crowns London with a new fort. A rich heritage, the setting for numerous historic events, the mother of great personalities in the artistic, political and scientific fields: it can satisfy all types of research, all types of adventurers… Even the French have overcome the bitterness of their “cultural exception” to travel to the other side of the Channel. A total of 2.4 million people visited the city, an increase of 11%.
To answer the original riddle, it’s London’s Science Museum that tops the Google podium of most-searched museums. In 2014, 1.3 million visitors admired the museum’s collection of over 300,000 items reflecting the technological advances of their time. From jet engines to typewriters, the museum boasts its own library – a reference for researchers worldwide – and an IMAX 3-D cinema.
From September 18 to March 20, the museum will be hosting the world-exclusive exhibition “Cosmonauts: Birth of the Space Age”. Featuring objects relating to Russia’s space program that have never before travelled beyond the Urals, this public exhibition is sure to delight young and old alike. As usual, the museum’s exhibition is designed to be fun for all the family. If only this were the secret to being the most Googled museum!
This public exhibition will appeal to children and adults alike. They can discover the fascinating story of the scientific and technological innovations that have made space exploration possible.
Visit the Science Museum from September 18, 2015 to March 20, 2016, for a “space” journey.
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