For Christmas, BOSS has teamed up with Australian artist Jeremyville to create a colorful limited-edition capsule collection. The collection features the designer’s unique and iconic characters, set in an equally atypical urban landscape. Over the years, Jeremyville has succeeded in winning the hearts of art lovers with a graphic, dynamic and singular universe. Born in Australia, where he began his career as a cartoonist by publishing his drawings in the Sydney Morning Herald newspaper, he moved to New York, where he pursued his passion for street art. He set up the Jeremyville studio with art director Megan Mair and undertook numerous design collaborations with major brands, characterized by minimalist, colorful graphics imbued with humor. His cartoon-inspired work has been exhibited in some of the world’s greatest museums, including the Andy Warhol Museum in Pittsburgh and the Casa Ecendida Musueum in Madrid. For its Christmas campaign, the German fashion house turned to this extraordinary artist. The result is an urban universe created especially for BOSS, depicting a bustling metropolis, a city that never sleeps, bustling with activity in the run-up to Christmas. This spirit is particularly highlighted by the 4 characters, including the emblematic rabbit and the pig, echoing the Chinese New Year. A design in the Jeremyville universe, childlike and whimsical, to be found on leather sandals, accessories such as document holders and phone cases, but also embossed on backpacks.
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