DE BEERS JEWELLERS UNVEILS ITS BOUTIQUE IN THE HEART OF LA SAMARITAINE, THE NEWLY REOPENED ICONIC PARISIAN DEPARTMENT STORE
De Beers is pleased to announce the opening of its boutique at La Samaritaine.
With a history dating back to the 19th century, the department store recently reopened after a complete renovation.
De Beers boutique, 2nd floor of La Samaritaine, Paris
Located with the Joaillerie on the second floor of La Samaritaine, the 20 square-meter De Beers boutique benefits from plenty of natural light.
As part of De Beers’ ambitious “Building Forever” commitment to sustainability, eco-friendly, toxic-free paints were used to reproduce the House’s signature blue and orange tones.
What’s more, 80% of the wood is reconstituted, and all the lighting used to illuminate our magnificent diamond jewels comes from energy-efficient LEDs.
The De Beers boutique is the perfect opportunity to discover the unique beauty of our natural diamond jewelry, the fruit of over 130 years of diamond expertise and know-how.
The boutique will feature the brand-new Butterfly Haute Joaillerie collection, which captures the transformative nature of the butterfly through luminous white diamonds.
The Butterfly collection will be available exclusively in France at La Samaritaine and on www.debeers.fr from November 2021.
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