It’s been announced: the new L’Oreal Paris muse will be the charming American actress Blake Lively. She joins Julianne Moore, Freida Pinto, Jennifer Lopez, Eva Longoria, Beyoncé, Laetitia Casta and many others in the L’Oréal pantheon.
Blake Lively, who first came to prominence as Serena in Gossip Girls, has quickly established herself as a fashion and beauty icon. Her lanky figure, long blond hair and ravishing smile, combined with her always-perfect looks, turn every appearance into a real event. The biggest brands are quick to snatch her up to embody their values. Blake Lively lent her image to the famous French couturier Karl Lagerfeld in 201, becoming the face of Chanel’s Mademoiselle line of bags. She also embodies the brand-new Gucci Premiere sibling.
Cyril Chapuy, International General Manager of L’Oréal Paris, is delighted that the incendiary beauty has joined the L’Oréal family:”For me, Blake embodies, with elegance and sensuality, all the modern codes of Hollywood glamour. She has become a beauty icon for an entire generation, with her incredible Californian blonde hair, her sparkling eyes and her ravishing smile. She is also an extremely strong and charismatic actress who joins L’Oréal Paris. We are very proud “
We can’t wait to discover the new L’Oréal Paris campaign starring Blake Lively!
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