In the early 60s, the famous Swiss Maison Piaget shook up the codes of watchmaking by launching watches with dials adorned with hard stones, contrasting with their gold bracelets. A new approach that combined Piaget’s ancestral know-how with the avant-garde, a true commitment to excellence on the part of the watchmaker.
More than thirty different stones give color its letters of nobility, always on gold chains and bracelets, allowing unlimited creativity to express itself. This technical and aesthetic innovation is expressed in the form of watches with colored stone dials, but also through increasingly sophisticated gold work. Color becomes the hallmark of the brand: jade, coral, lapis lazuli, tiger’s eye and turquoise. Thanks to their interaction with light and their subtle nuances, they give a unique character to each creation, literally transforming the watch into a jewel.
Piaget is a symbolic and evocative universe, always striving for perfection, in an approach that is akin to art.
It is this unique and singular heritage, a blend of expertise, audacity and passion, that the House of Piaget invites us to discover through an exhibition entitled “Gold and Color”. In its Piaget Time Gallery space located above the Piaget boutique in Geneva from August 12, 2013 to March 31, 2014.
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