For the opening of the 2026 alpine season, fragrance house Memo Paris and skiwear manufacturer Fusalp have formed an alliance around a singular accessory: a black muffler designed as a diffusion medium. Beyond thermal protection, this piece questions the relationship between technical clothing and sensory identity at high altitude.
Jean Jullien’s graphic grammar
The visual heart of this creation lies in the work of artist Jean Jullien, already associated with the limited edition Odéon fragrance. For this object, he uses his characteristic line to depict a character ready for descent, holding a perfume bottle in one hand and a bouquet of roses in the other. This graphic design is more than just an illustration; it marks the insertion of contemporary art into the winter sports wardrobe, transforming a functional piece of equipment into a collector’s item.
From Fiber to Nose
The name of the accessory, “cache-nez”, makes a semantic shift to the world of perfumery, paying homage to the olfactory creators often referred to by this same term. Here, the technicality of the fabric is put to the service of remanence: the textile is designed to welcome and retain the House’s emblematic notes – rose, tonka bean or patchouli – in the hollow of the neck. This dual function allows skiers to wear their trail as an extension of their outfit, ensuring an olfactory presence even in the cold mountain air.
Technical details The accessory features a sober black mesh, optimized for the fixation of fragrance molecules. Its structure allows essences to diffuse progressively under the effect of body heat, creating a fragrant micro-climate between the face and the ski suit.
This collaboration between two Maisons with distinct heritages underlines a mutation in mountain luxury: elegance is no longer defined by silhouette alone, but by a synesthetic experience where the trail complements the technicality of the cut.
Cette publication est également disponible en : Français (French)
