With the release of the Puma King by Alexander McQueen, the two partners celebrate the process of design and manufacture as well as the beauty of soccer through two limited-edition shoes. This latest collaboration between Puma and Alexander McQueen pays homage to the most iconic model in Puma’s soccer archives, while strengthening the bonds that cement lʼone of Puma’s most impressive and enduring fashion partnerships.
The Puma King by Alexander McQueen takes the craftsmanship and excellence of the Alexander McQueen brand and fuses these luxurious elements with Pumaʼs history and origins. When it comes to soccer, Puma has a formidable reputation. Since its launch, the Puma King has established itself as a constant with the worldʼs best players, who have written some of the finest chapters in history on the international stage in the ink of their Kings. The Puma King is the oldest soccer concept still in use today, with decades of performance excellence and product improvement to its credit.
Handcrafted with the finest materials and unwavering attention to the dʼorigin Puma King, Puma and Alexander McQueen have created two stunning new versions of this timeless soccer shoe. Two models of the Puma King by Alexander McQueen that will be produced in an extremely limited edition, with only 100 pairs worldwide. These shoes
will not be marketed but offered to a very closed circle of partnersʼ friends, as a tribute to the 2014 World Cup in Brazil.
The first model is a brand-new Fish Skin, which has been tanned and worked with a hand-gilded finish. The material is reminiscent of the Soulier dʼOr, an award given to the tournamentʼs top scorer. With only 30 pairs worldwide, collectors and fans alike will have no end of opportunities to get their hands on this exclusive Holy Grail.
The second model is executed in supple, hand-polished Italian leather with a beautiful brown color. Each of the 70 pairs claims a traditional high-end spirit that evokes the glorious past of soccer and pays homage to the expertise and technique behind this manufacture.
Craftsmanship is at the heart of this partnership. Puma and Alexander McQueen sublimate the pre-industrial era and remain intimately convinced that only handmade craftsmanship allows access to a productʼs ultimate quality. The shoe resulting from this partnership deftly hijacks classic proportions and details, powerfully bringing out Alexander McQueenʼs meticulous signature. Creative flights of fancy like the oversized tongue, chunky formstrip stitching and dense foam metamorphose a performance product into a supremely refined and desirable object.
The Puma King by Alexander McQueen pays tribute to PUMAʼs history of soccer performance and innovation, through the craftsmanship and attention to detail that are signatures of the Alexander McQueen brand. The result is a partnership that embodies the perfect union of tradition and technology.
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