This season, Hudson and Al dente launch the first campaign inspired by the social network Instagram.
With #LETYOURSELFGO as their mantra, Georgia May Jagger and her brother James Jagger take us on a journey to
iconic London landmarks: Camden Market, Abbey Road Studio, The Family Business…
HUDSON Jeans, the iconic premium denim brand that combines British “cool” and Californian “freedom”, unveils its new Spring/Summer 2013 campaign. In this campaign created by the Al dente agency. It features Georgia May Jagger, accompanied by her older brother, James Jagger, gravitating together around the brand’s mantra #LETYOURSELFGO.
In her fourth year as HUDSON Jeans muse, Georgia May Jagger has been deeply involved in the brand’s development. Peter Kim, CEO of the brand, explains: “We love the fact that we have a real relationship with Georgia. Our advertising campaigns were the first for her. Since 2009, HUDSON and Georgia have grown and evolved. What we
like is that we’ve been able to do it together”.
After celebrating its tenth anniversary last year, the brand enters a new decade with this campaign, which reflects the slogan #LETYOURSELFGO. It invites consumers to enter a little further into the world of HUDSON Jeans. The campaign features Georgia surrounded by her loved ones, her partner, and her brother, James Jagger. “Georgia and James are very close, their relationship is intense. For us, the important thing was to use this energy,” says Peter Kim.
Georgia is also accompanied by her boyfriend Josh McLellan, a member of James Jagger’s rock band Turbogeist.
HUDSON was directly inspired by the social network INSTAGRAM, to capture the essence of the place, the environment, the atmosphere, the vibe… This allows viewers not only to see, but also to feel what they’re doing… To experience this shared moment, and to be inspired by #LETYOURSELFGO, it’s a campaign that feels like them.
In the images, we follow Georgia May Jagger, her lifestyle and her passions, through the streets of London. We find ourselves in working-class London, in Abbey Road Studios, in a Fish and Chips restaurant or in Camden Market.
Cette publication est également disponible en : Français (French)
