Armand Hadida, founder of L’Eclaireur, an international reference for fashion destinations, has been recognized as a talent scout for over 30 years. Armand Hadida’s experience in fashion, design and distribution led him to take over artistic direction of the Tranoi salons in 2003.
Tranoï Homme and Tranoï Femme take place during the men’s and women’s Fashion Weeks (March/June/September/January).
Paris, capital of creation and fashion, has seen its trade show calendar evolve for 2012.
In January 2013, Tranoï decided to round off this agenda with a new show dedicated to women and which will become mixed in the future: “Tranoï Preview”.
This premiere will bring together over a hundred designers on one of the most prestigious sites in the heart of Paris: the Carrousel du Louvre (Salle Gabriel Delorme).
The show will feature a selection of young contemporary brands that will anticipate and complement the Tranoi offer in the second session.
Tranoï Preview will stand out for its selection and high standards.
Tranoï, which has historically produced a first-session show, has seen the birth of brands such as Paul and Joe, April 77, Les Prairies de Paris and Acne.
Buyers attending Tranoï Homme will have free access from the Palais de la Bourse to the Carrousel du Louvre with the same badge, and a shuttle service will be available. Access reserved for professionals.
Free admission for all those who pre-register on www.tranoi.com: before January 18, 2012).
As a preview, Tranoï presents a selection of the first registrants:
Accessories:
AS 29 (China)
Isharya (USA)
Numero 10 (Italy)
Rocio (UK)
Rita and Zia (Switzerland)
V73 (Italy)
Ela Stone (France)
Faliero Sarti (Italy)
Liebeskind berlin (Germany)
Ready-to-wear:
32 Paradis for Sprung Frères (France)
Day Birger et Mikkelsen (Denmark)
Eggs (Italy)
Fine Collection (France)
Harris Wharf London (UK)
Roseanna (France)
Bernhard Willhem & Sruli Recht take to the catwalk at Tranoï Preview.
Tranoï has a long tradition of fashion shows. For the first edition of Tranoï Preview – the Première Session show, from January 19 to 21 – the Carrousel du Louvre plays host to two designers with boundless imagination and proven creativity.
January 20 at 3 pm: Bernhard Willhelm in partnership with William Forsythe Bernhard Willhelm, a legendary performer in the fashion world, will present an intense show
choreographed by the legendary William Forsythe. Instead of models, the dancers of his company will bring Willhelm’s creations to life, for a fashion show in keeping with the spectacular dimension of his collections.
We still remember the Homme SS11 show, a veritable artistic performance during which the models flooded the gardens of the Louvre with immaculate foam
(http://www.tranoi.com/news.php?id_news=246), or the FW 10/11 women’s collection, which featured half-mangas, half-punks models, evolving in a universe
between destroy gym and 80’s pop supermarket (http://www.tranoi.com/news.php?id_news=245)
January 19, 2pm: Sruli Recht
The Icelandic-born Israeli designer presents his fifth complete menswear collection during Tranoï. 28 silhouettes in all, the majority of which are constructed in one piece, using a hybrid origami of sewing, draping and digital modification. Materials are carefully selected: Japanese denim and heavy satin, goatskin, walnut, cashmere rib, metallic knit, Austrian felt, waxed cotton plaid, viscose jersey, wool and modal jersey, silk and cupro shirting, wool skins, rabbit fur… Among these innovations is Anthropodermic leather.
During a performance, a plastic surgeon removed a 110mm x 10mm strip of skin from Sruli’s abdomen. The subcutaneous tissue and epidermis were then scraped free of fat by hand and blade, before being salted and tanned with an alum solution. The resulting leather from the dermis was mounted on a 24-carat gold support and used in a model (n°9) presented during the show.
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