“Denim already has a strong presence in women’s wardrobes; so I collaborated with visionary designers in the industry to work with the material in a fresh yet chic spirit.” Ali Fatourechi
What do Sienna Miller, Shakira and Reese Witherspoon have in common? Love of the cinema, probably, but another passion unites them: the Genetic Denim denim brand.
The brand of chic jeans with a bohemian, underground style, popular with celebrities and true jeans lovers alike, is a real success story on the other side of the Atlantic. Launched in September 2006, Genetic Denim, created by Ali Fatourechi, offers models designed with the greatest respect for the spirit of classic denim, while offering a wide range of cuts and materials, evolving with each collection. Weall have a genetic code and our bodies are different, just like fashion influences“. As a result, the jeans we offer are both trendy and perfectly suited to everyone’s body type. And the icing on the cake is that each model has a sweet first name.
If the cigarette cut suits you to perfection, you’ll be spoilt for choice between the Shane with its cigarette cut, the James ultra skinny with a zipper at the bottom of the legs, the Raquel if you’re rather petite or the Twig. . For those who swear by the classic, the Riley is the perfect choice.
Until July 15, 2011, the brand is launching its second capsule collection Genetic Visionaries Series 2: Estee, created in partnership with stylist to the stars and interior designer Estee Stanley and inspired by the star actresses of five cult films. Taking advantage of denim’s suppleness and technical resources, Estee Stanley combines feminine silhouettes in delavé denim with patinated nickel metal studs in destructured sur-mesure.
The ruched dress studded on the shoulder recalls the character of ” The Bride ” from Quentin Tarantino’s Kill Bill , avenging the death of her husband on her wedding day in a very bloody fashion.
The cuffed pants evoke Mia in Quentin Tarantino’s Pulp Fiction, and make her replay the famous scene where she dances the twist with a very fit Vincent Vega – John Travolta. Another fine strong-woman character played by Uma Thurman!
The studded lapel jacket evokes Nikita and her transformation in La Femme Nikita. A slim, narrow belt, subtly studded, reflects the right balance between the old and new Evey from James McTeigue’s V for Vendetta .
Finally, a fitted dress with a flattering neckline was inspired by Mallory ‘s character in Born Killers, the ornamental studding above the heart evoking her tireless attachment to her one true love Mickey.
The collection will be available from June 30 to July 15, 2011 in stores and online worldwide: www.geneticdenim.com in a price range from $260.00 to $330.00.
Marie-Odile Radom
Cette publication est également disponible en : Français (French)







