For 35 years, Elite has been revealing beauty and elegance with disconcerting clarity. Naomi Campbell, Linda Evangelista, Cindy Crawford and many others have benefited from their professionalism.
Since March 28, the Agence’s new Parisian concept store has been introducing women to the art of femininity. Playing with your body, dressing it up and applying make-up is now possible in these 120 m2 premises. Transgressing one’s own limits, playing with codes, and propelling oneself into the world of modeling becomes more than truly playful between the Elite catwalk and the plasma screens replaying the famous competition of the same name. The Make up bar is the place to discover new products. Every Thursday, Friday and Saturday, from 11 a.m. to 8 p.m., a professional make-up artist welcomes any young woman wishing to try their hand.
From now on, this shop will be the brand’s showcase. Gil Mannarini, President of Elite Licensing, outlines the group’s intention to open 500 other locations worldwide within the next 5 years. This will involve North and South America, Asia and Europe. Collections and merchandising will be profiled to match target markets. In 2012, a fragrance will be launched.
The brand’s diversification, which began a few years ago, appears to be a real success. In 2009, sales of licensed products generated sales of 420 million euros.
Avenue Georges V now boasts a major new economic player, and a new location.
Elite Concept Store
14, Avenue Georges V
75008 Paris
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