Maison Messika, renowned for its daring and creative jewelry designs, is extending its commitment to solidarity in 2024 with the Messika CARE(s) collection. This initiative perfectly embodies the philanthropic vision of Valérie Messika, who, via her eponymous foundation, places the education and emancipation of women at the heart of her actions.
Under the aegis of the Fondation de France, the Valérie Messika Foundation continues to support organizations working for children and women, particularly in the fields of education, culture and health. After an initial commitment in Lebanon, where over 4,000 hygiene kits were distributed to young women in collaboration with the NGO Care, the foundation is now extending its action to India.
This choice is motivated by a deep respect for the country’s jewellery heritage, while recognizing the persistent challenges linked to the emancipation of young women. India, the cradle of diamonds and ancestral jewellery-making skills, sees its young women often held back by sexist discrimination and a lack of professional training. In response, the Valérie Messika Foundation has joined forces with the NGO Plan International to support the Saksham program, aimed at providing training and equitable access to employment for young Indians, particularly in the Delhi region.
This year’s Messika CARE(s) collection features 12 new pieces, all made on cord and available in four color combinations: beige and yellow gold, khaki and white gold, cream and rose gold, and black and white gold. These jewels, which include bracelets and necklaces, reinterpret the Maison’s iconic design with elegance and sobriety. In particular, the Baby Move bracelet, with its three mobile diamonds, embodies both light and movement, adding a precious and discreet touch to everyday life.
This collection reflects a new kind of solidarity that transcends borders and unites generations. Through this initiative, Valérie Messika aims to build bridges and connect players around shared values. To highlight this movement of solidarity, the Messika CARE(s) 2024 campaign features Salif Gueye, a young dancer with an infectious energy, very much in vogue on social networks. His fluidity and style resonate perfectly with the world of Messika, bringing a dynamic, contemporary dimension to the jewelry.
For every piece sold from the Messika CARE(s) collection, a portion of the proceeds is donated to the NGO Plan International, supporting the education and emancipation of young women in India. This initiative testifies to Messika’s commitment to combining beauty, social responsibility and global impact.
Available since May 1, 2024, this solidarity collection is a poignant reminder that jewelry can be both an art and an act of benevolence. Messika CARE(s) embodies the hope of a world where jewelry is not just an object of luxury, but also a symbol of change and progress.
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