The ZEGNA fashion house, internationally recognized as a men’s luxury brand, has unveiled its new Summer 2024 collection entitled “L’OASI DI LINO”. Created under the artistic direction of Alessandro Sartori, this collection explores the lightness of linen and establishes a new paradigm for a modern, efficient men’s wardrobe.
L’Oasis du Lin
The fashion show, set in the heart of Milan, featured 192 bales of raw linen, transported from Normandy where linen is grown. ZEGNA has pledged to certify Oasi Lino fibers as 100% traceable by 2024, reflecting responsibility and ecological commitment.
The Collection
- Fluidity and softness: The collection is defined by gentle precision with flowing volumes and liquid categories. The traditional jacket is deconstructed, lines are pared down, and functional elements are hidden in the construction.
- Textures and materials: Linen is at the heart of the collection, in variations such as linen gabardine, linen faille and linen satin. Touches of jute, washi, raffia and recycled wool enrich the palette of textures.
- Color Palette: Neutral tones dominate, with shades of calcare, jute and putty, complemented by accents of flamingo and Namibia orange.
- Accessories: The collection includes triangular knitted scarves, caps, soft yet geometric handbags and uniquely designed shoes.
OASI DI LINO, a State of Mind
Beyond clothes, L’OASI DI LINO represents a state of mind characterized by lightness in life and behavior. It’s a reflection on new ways of doing and seeing the world, embodied in the way we dress.
ZEGNA, a legacy of luxury
Founded over 110 years ago, ZEGNA continues to forge its own path in the world of luxury, committed to using its rich heritage to build a better present and future.
The L’OASI DI LINO by ZEGNA collection for summer 2024 marks a milestone in the evolution of men’s fashion, combining the elegance of linen with a philosophy of sustainability and lightness. It’s an ode to fluidity and freedom, a hymn to responsible beauty that will undoubtedly resonate with fashion connoisseurs and enthusiasts the world over.
L’OASI DI LINO
Lightness of being and behaving
New ways of making things create new perspectives, and new perspectives determine other ways to be into the world. Clothing is a prime facilitator of such change. The new ways ZEGNA tirelessly pursues originate in the materiality of fashion-making: a path that starts from the fibres and the fabrics, continues in the shapes, and finally reaches a multiple ending in the uses such shapes entice. Oasi Zegna is the place and the state of mind where it all happens.
As the revolving center and the ever-evolving mindset that collects and activates everything ZEGNA stands for, Oasi Zegna represents a quest for excellence and beauty with a responsible commitment that is not static. It travels, in fact: across space and craft, near and far. The Fashion Show today introduces an oasis in Milan, among 192 bales of raw linen that occupy a square in the center of Milano, on a backdrop of historic buildings, in broad daylight… The bales have been transported from Normandy, where flax is grown with its blue flowers that bloom for just a single day brief moment in early summer and will re-enter the production chain once the show is over, to be crafted in Italy into Oasi Lino. The dream of nature in a metropolitan context, and the circular values it conveys, becomes tangible. ZEGNA commits to certifying Oasi Lino fibres as 100% traceable by 2024.
Linen, in the mind of Artistic Director Alessandro Sartori, is as a vector of nimbleness: the perfect complement for the sartorial reset he is pursuing in writing a new paradigm that is fluid, apt for different bodies, crossing different demographics. ‘At ZEGNA we keep rethinking what an efficient wardrobe should be like today, further delving into the idea of creating a system of elements – tops, bottoms, underpinnings and accessories – that can be combined and self-styled however one prefers. It’s the idea of the uniform that prompts non uniformity. The suit as matching jacket and trousers no longer applies. Today, everything goes with everything, and this frees the customer, who can play with shapes and hues. Lines are deceptively simple: we hide functional elements in the construction, bringing texture to the fore. The overall fluidity makes it all look quiet and luxurious, but the tension in the details, the richness of colors and the freedom infinite combinations suggest is not quiet at all’ says Sartori.
A sense of soft precision defines the collection. Volumes are fluid, categories are liquid: deconstructed jackets with low or standing collars; airy duster coats; round-neck tops that replace jackets; vests that double as tank tops; bombers that flow into shirts. The sack jackets with ¾ length sleeves introduced last season are reiterated. Trousers are full; shorts and jumpsuits add a pragmatic feel. Irregular lines run on the exterior of items as well as inside, in the linings, showing up on turn ups, marking the tension of uniform/non-uniform. Undulating stripes draw textural motifs and jacquards. Textured knitwear further accentuates the sense of ease and suppleness. Knitted triangular scarves, knitted caps, soft yet geometric handbags, double glasses, massive-soled slip-on shoes cut from one piece of leather and the iconic Triple Stitch™ Luxury Leisurewear shoe in its new espadrille evolution finish the looks.
Textures add substance and surface tension: linen gabardine, linen faille, compact linen knit, compact Blue Flower linen, satin linen, jute oxford, washi paper, raffia, silk popeline, seta tussa, recycled wool granitè, double-faced wool, tela vela, mohair poplin, linen and bourette and silk canvas, hammered nabuk, bonded calf. The palette, worked in scales of similar tones and irregular monochromes, is an amalgamation of neutral hues – calcare, juta, mastice, aral gray, chilled notes of linfa, agave, lichene and petra, warm tones of foliage and ferruggine, and accents of flamingo and Namibia orange.
L’OASI DI LINO is a state of mind: one of lightness in living and behaving…
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