When two fashion titans meet, excitement is inevitable. Copenhagen Fashion Week was the scene of a historic moment on Thursday, August 10, when GANNI, the iconic Danish brand of affordable luxury, unveiled its highly anticipated second collaboration with New Balance.
Refreshing and Innovative Designs
The new collaboration has reinvented the iconic New Balance 1906R and RC30, offering three unique limited edition styles. These creations capture the essence of both brands while introducing fresh, captivating designs, destined to resonate with fashion-forward individuals.
Ditte Reffstrup, Artistic Director of GANNI, expresses her delight at the collaboration: “Collaboration is a real source of energy for me. Working with people and finding new creative heights together is exhilarating”.
On the New Balance side, the enthusiasm is just as palpable. Lauren Fitzsimmons, EMEA Marketing Manager at New Balance, says their second collaboration has a similar boldness to the first, but tells a completely new story.
A Wink to Urban and Sports Culture
The campaign for this collaboration was illustrated by Brooklyn-based New York Times cartoonist Suerynn Lee. She came up with playful scenarios featuring Ditte Reffstrup and New Balance ambassador and tennis superstar Coco Gauff, playing on classics and everyday athleticism. These artistic creations can be seen on billboards in Copenhagen, London and New York.
Shoes for the Future
The GANNI x New Balance NB 1906R, inspired by the racing styles of the 2000s, comes in two colors: Egret and an optimistic Blazing Yellow. The RC30 Trackster, revisited in black and bumblebee yellow, is available exclusively in GANNI stores and on GANNI.com.
These creations invite wearers to project themselves into the future, with recommended retail prices of 180 EUR for the 1906R and 130 EUR for the RC30.
A shared commitment
The collaboration between GANNI and New Balance reflects a shared commitment to creativity and a passion for pushing back the boundaries. These two brands, despite their different origins, share a vision of bold creativity, putting innovation at the heart of their approach.
When two such iconic brands as GANNI and New Balance collaborate, the result can only be exceptional. This second collaboration is a testament to the boldness, creativity and passion that drive these two fashion giants. For fashion enthusiasts, this duo promises a SS24 season full of surprises.
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