Throughout the summer, the captivating models of the Dioriviera capsule are unveiled in a series of ephemeral boutiques around the world. As a vibrant tribute to Christian Dior’s passion for the Mediterranean art of living, Dior is inaugurating – until September 20, 2023 – an original pop-up store in Saint-Tropez, in the heart of Shellona Beach.
In this exceptional setting, the creations are staged in a sunny universe sublimated by the purity and naturalness of the colors and materials. From the beach to the restaurant, the summer atmosphere is punctuated by the collection’s emblems, such as the toile de Jouy, reinvented this season in a palette of soft shades from pink to grey. Named Toile de Jouy Sauvage, it illuminates deckchairs, sunloungers, cushions and parasols. Here and there, the animals that populate this essential motif are transformed into life-size works, as if entirely sculpted in sand.
The House’s iconic pieces, from Lady D-Lite to Dior Book Tote, from scarves and Mitzahs to Dior Silk Tops, are joyfully imbued with the warm spirit of la dolce vita.
An ode to the joy of escape, exalting the magic of the Dior dream. Throughout the summer, the captivating models of the Dioriviera capsule will be unveiled in a series of ephemeral boutiques around the world. As a vibrant tribute to Christian Dior’s passion for the Mediterranean art of living, Dior is inaugurating an unprecedented pop-up store at Shellona Beach, Saint-Tropez, from June 1 to September 20, 2023.
In this exceptional setting, creations are presented in a sunny universe enhanced by the purity and naturalness of colors and materials. From the beach to the restaurant, the summer atmosphere is punctuated by the collection’s emblems, including the toile de Jouy reinvented this season in a palette of soft shades, from pink to gray. Named Toile de Jouy Sauvage, it illuminates deckchairs, sunloungers, cushions and parasols. Here and there, the animals inhabiting this essential motif are transformed into life-size works, entirely sculpted in sand.
From Lady D-Lite to the Dior Book Tote by way of scarves, Mitzah and the Dior Silk Top, the House’s iconic pieces are imbued with the warm spirit of la dolce vita.
An ode to the wonder of getting away, exalting the magic of the Dior dream.
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