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PORTHOLE DESIGN PRIZE 2021

by pascal iakovou
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Tomorrow’s designers are today’s Hublot Design Prize talents

The 6th edition of the Hublot Design Prize honors Mohammed Iman Fayaz and his work Independence of expression & cultural and gender diversity.
Remember the name! Design is part of our daily lives, surrounding us, inspiring us, questioning us and conveying social and environmental messages. The names of its creators have become famous. One day, the name of a promising creative will become that of a recognized designer. This is the primary objective of the Hublot Design Prize, a platform for accelerating design talent.
The Pierre Keller Award goes to Eva Feldkamp and Federica Fragapane.

The Hublot Design Prize: overview
The Hublot Design Prize has become a must-attend design event, a platform for artistic expression, a talent spotlight and a career gas pedal, somewhere between patronage and mentoring.
The principle is simple: an independent jury made up of 4 experts from the world of contemporary design – Marva Griffin Wilshire, Hans Ulrich Obrist, Alice Rawthorne and the Formafantasma duo – each nominate 5 candidates for a total of 20, with 8 finalists selected in a second round.

Innovative design as a common denominator
The Hublot Design Prize is open to designers from all over the world, whose work represents innovative design, both experimental and pioneering, integrating innovative techniques and materials or new technologies while working towards an environmental and
social approach.

A price and designers who are part of what makes the Manufacture unique. Since its creation in 1980, Hublot has never ceased to revolutionize the very conception of materials, by inviting rubber – completely unknown at the time in the watchmaking industry – to fuse with gold, and then by creating numerous new and patented alloys, sublimating the material while reinforcing its intrinsic properties. A design that has also marked the watchmaker’s success with the inimitable silhouette of the Big Bang – H-shaped screws on the bezel, lugs, “sandwich” construction. And then there are the Men, those who forged Hublot’s identity, who built friendships, projects and partnerships… Jean-Claude Biver, Pierre Keller and Ricardo Guadalupe who created the Hublot Design Prize in 2015 for the 10th anniversary of the Big Bang. Although Pierre Keller is no longer with us, the Hublot Design Prize is also a tribute to this inspiring man and friend of the Maison, a man who predestined the international success of the ECAL (Ecole cantonale d’art de Lausanne), who chaired the CAC (Centre d’Art contemporain de Genève) and who remains the soul of this prize.

The Pierre Keller Award goes to both Federica Fragapane and Eva Feldkamp, each with CHF 15,000. Federica’s design process is characterized by a constant search for new ways to visualize pressing social, political and ecological issues. Eva’s “All in Awe” work is a catalyst for generating creative opportunities, with the aim of having a positive social and environmental impact. Her mission is to design a system that connects creative professionals with charities, non-profits and the public sector.

The 8 finalists of the Hublot Design Prize 2021

Message-carrying graphic shapes

Ben Ganz

Born in Switzerland, a graphic designer with degrees from Lucerne’s BMS and Yale’s School of Art, Ben’s New York-based career has taken him from the Ben Ganz studio to art direction for isolarii and PIN-UP magazine, fusing the Swiss modernism of his roots with American pop art. Fascinated by the way in which objects induce a feeling in human beings, he likes to play with design as the materialization of an abstract form into a visual with a cultural and social effect. From script to graphic form, he uses logos and fonts as distinctive signatures conveying messages.

Tradition of Chinese materials and crafts into the future

Christoph John

Born in Germany, a graduate of the Domus Design Academy, he lives in Hangzhou, China, where he co-founded PINWU Design Studio, a laboratory for experimenting with Chinese materials and crafts that he transposes into contemporary design. In 2015, he co-founded RONG Design Library, a non-profit organization creating a library of traditional Chinese materials and crafts. By valorizing know-how and materials, he consecrates China by inscribing its history in the future of object design with great sensitivity and originality.

Positive impact design

Eva Feldkamp

Born in Germany, a graduate of the Berlin University of the Arts and the Eindhoven Academy of Design, she lives in London where she founded All in Awe in 2020, an agency bringing together the vision and expertise of a collective of 45 true creative connectors from non-profit organizations, foundations, charities and the public sector. The primary aim, to give meaning to their creativity and offer a unique, cross-disciplinary perspective to support projects with social and environmental impact.

Figures and statistics transcended into artistic visual works

Federica Fragapane

Born in Italy, with a degree in Science and Design Communication from Milan’s Politecnico, she is an Information Designer. By sublimating figures, data and statistics into striking, original visual works, she lends appeal to analytical reports, inviting the reader to immerse himself in them and remember them.

Fashion messenger

Thebe Magugu

Born in Kimberley, North Cape, he graduated from ISOF in Johannesburg, where he currently lives, and founded his eponymous fashion label THEBE MAGUGU in 2016. Passionate about clothes since childhood, he creates fashion that carries messages and educates with collections that tell the story of African culture and politics. A committed designer, he embodies this generation born in Mandela’s rainbow nation, the dream of a world he shapes through clothes that are fashion messengers. In 2019, he will win the LVMH Prize.

Alternative resources, multi-use and recycling

Theresa Bastek & Archibald Godts

Born in Germany and Belgium respectively, Theresa & Archibald are both graduates of the Design Academy in Eindhoven. Together, they founded Studio Plastique in 2017, with which they experiment with materials, their use, multi-use, recycling and the possibility of considering alternative resources. Research and reflection to understand, unlearn and relearn complex supply chains and the production cycle of materials and objects.

Multi-emotional immersive installations

Irakli Sabeka

Born in Georgia, Irakli holds a degree in Visual Science and Communication from the Design Academy in Eindhoven, and is a designer and artistic researcher. His work is expressed through installations and spatial interventions. He explores man’s relationship with the natural environment and HUBLOT: www.hublot.com Email: [email protected] Presslounge platform: presslounge.hublot.com/connection/

artificial. Using a variety of artistic-scientific tools and methods, they deconstruct reality to recompose it into different sub-elements carrying different messages, confronting visitors to apprehend a given situation from different angles and emotions.

Independence of expression & cultural and gender diversity

Mohammed Iman Fayaz

New York-born, Brooklyn-based illustrator, designer and contemporary artist. Through his posters, artworks, computer graphics and short films, he explores cultural and gender diversity. Exhibited at the Brooklyn Museum and the Institute of Contemporary Art in Boston, his work recently joined the MoMa collection. Contrasted, his works speak of joy, pain, intimacy and desire.

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