OPPO BRAND BECOMES OFFICIAL SMARTPHONE PARTNER
OF THE WIMBLEDON CHAMPIONSHIPS April 26, 2019, Paris – Thanks to its partnership with the All England Lawn Tennis Club (AELTC), OPPO becomes the first “official partner” smartphone brand and the very first Asian partner of the Wimbledon Championships. 
Already an official partner of FC Barcelona and the International Cricket Council (ICC), OPPO, one of the world’s leading smartphone brands, is taking another step into the world of sport with this new partnership. This five-year contract, which will begin with the 2019 Championships, represents a genuine mutual opportunity for both brands to grow and increase their presence in key markets. OPPO will take advantage of Wimbledon’s strong reputation to increase its presence in the UK and Europe, while demonstrating its determination to make a long-term commitment to the market. AELTC will benefit from the considerable strength of the OPPO brand to increase Wimbledon’s reach in growth markets such as China.
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Central to the partnership, in keeping with Wimbledon’s motto “In Pursuit of Greatness”, and OPPO’s commitment to product innovation and design, is the use of OPPO smartphone technology at the championships. OPPO’s top-of-the-range phone, the OPPO Find X and the latest model, OPPO Reno, will be used to bring the beauty of Wimbledon to life. Indeed, to illustrate this collaboration, some of the best photos taken on OPPO smartphones during the tournament will be selected for the official OPPO photo gallery at Wimbledon. This is an important move for OPPO’s new brand strategy, which aims to provide more unified and in-depth communication to its consumers worldwide. OPPO will also be presenting a “Breakthrough Award”, a special prize to honor young players during the competition at Wimbledon.
OPPO will also play an important role in supporting and promoting the AELTC’s grass court strategy, giving juniors greater opportunities to compete on grass courts at all stages of their development, with the ultimate goal of one day becoming Wimbledon champion. Brian Shen, OPPO Vice President, said: ” We are delighted to announce that we are the first Asian partner of the Wimbledon Championships. These championships have a strong synergy with our brand values, which prioritize innovation and design in our products. We are convinced that this partnership will further strengthen our expansion plans on the European market and, consequently, our worldwide communication. “. 
Mick Desmond, Commercial and Media Director, AELTC, commented, ” We are delighted to welcome OPPO to the family of Official Championship Suppliers, and look forward to seeing OPPO smartphones bring the iconic beauty of Wimbledon to life for our audiences around the world.” 
The launch of the partnership was celebrated at a signing ceremony between Brian Shen, OPPO Vice President, Tim Henman, AELTC Committee Member, and Mick Desmond, Commercial and Media Director, AELTC at the All England Club.
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