MCM FESTIVE 2018
“A Feast For Your Eyes
For its Festive 2018 campaign, MCM, the German luxury leather goods manufacturer, features Sofia and Miles Richie in a festive, luxurious banquet blending tradition and modernity.
The campaign presents the Richies in a grand banquet celebrating the festive season. The children of rock star Lionel Richie are pictured in splendor with their guests, influencers and models Poster Boy, Milk and Galaxia Lorenzo. The campaign was shot at Alder Manor and photographed by Hannah Sider.
With this campaign, elegance, glamour and youthfulness come to the fore.
MCM presents its Festive 2018 collection, classic MCM silhouettes such as Patricia, Starks and Berlin bags but adorned with studs and Swarovski in silver and black tones.
The campaign will be accompanied by a video featuring the soundtrack “Can’t Believe” by producer Mally Mall and artist Young Egypt, in collaboration with the group Migos. An exclusive version for MCM.
MCM’s message: be bold and assertive this season!
Talent: Miles Richie, Sofia Richie, Poster Boy, Milk, Galaxia Lorenzo
Photographer: Hannah Sider
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