ISSEY MIYAKE SS17 video campaign

by Pascal Iakovou
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The Spring Summer 2017 collection, “microcosm”, immerses us in a creation in perpetual evolution, like a small seed sown that grows into a tree to bear fruit. The video, once again entrusted to artist Jacob Sutton, highlights the collection’s technical innovations: “Baked Stretch” and “Cut & Stick”, a technique enabling all kinds of fabrics to be cut into various shapes and then glued together through the use of heat. Set to a cheerful, rhythmic soundtrack, the video conveys the spirit of lightness and freedom of movement that emanates from these garments.

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