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SWASH has made a name for itself with its hand-drawn and hand-painted digital prints. The brand’s signature style features designs that bring to life a world populated by fantastical characters. This new PUMA x SWASH collaboration continues the movement started by the last SWASH collection, adding high-end details to the iconic sports models. Inspired by basketball, this new range is based on found objects, including skeletons, antique jewelry and other hidden treasures.
PUMA x SWASH shoes confirm the collection’s inspiration, thanks to the bold application of prints on some of PUMA’s most classic models. Blaze of Glory, originally known for its athletic structure, offers a playful and artistic theme with the SWASH OSSUARY pattern printed throughout, combined with a touch of soft leather. STATES MID incorporates SWASH SAMOVAR, a unique hand-drawn and painted design that incorporates a sumptuous, intricate pattern with a premium leather upper. STATES gets an equally bold treatment with the TOUCAN design revisited in jewel-toned print.
The clothing range is a true cohesion between SWASH and PUMA technologies and models. Inspired by basketball, the unisex Varsity Jacket features soft lambskin sleeves, side pockets, custom badges and a striking SAMOVAR print, true to the SWASH style credo. The unisex SWASH basketball jersey is available in a full SAMOVAR design with a loose waist for a look that is true to the fundamentals of basketball. The women’s SWASH jacket is cropped and comes with extended sleeves and a waistband for a modern, slim-line aesthetic. Other iconic designs include the SWASH sweatshirt, SWASH dress, SWASH Placement printed t-shirt and SWASH City Sac backpack.
The fusion of high-end prints, cutting-edge technologies and handcrafted patterns with classic PUMA designs perfectly embodies the unique DNA of both brands, for a refreshingly unique collection.
The collection hits selected lifestyle retailers from April 1.
#PUMAxSWASH
Global sports brand PUMA collaborates again with East London fashion and print brand Swash London. This Spring/Summer 2016 collection will see the SWASH duo, Sarah Swash and Toshio Yamanaka, inject bold new prints into some of PUMA’s most iconic designs. If this collection is full of surprises, its style remains consistent with streetwear and faithful to the spirit of both brands.
SWASH has made a name for itself with its hand-drawn and hand-painted digital prints. The brand’s signature style features designs that bring to life a world populated by fantastical characters. This new PUMA x SWASH collaboration continues the movement started by the last SWASH collection, adding high-end details to the iconic sports models. Inspired by basketball, this new range is based on found objects, including skeletons, antique jewelry and other hidden treasures.
PUMA x SWASH shoes confirm the collection’s inspiration, thanks to the bold application of prints on some of PUMA’s most classic models. Blaze of Glory, originally known for its athletic structure, offers a playful and artistic theme with the SWASH OSSUARY pattern printed throughout, combined with a touch of soft leather. STATES MID incorporates SWASH SAMOVAR, a unique hand-drawn and painted design that incorporates a sumptuous, intricate pattern with a premium leather upper. STATES gets an equally bold treatment with the TOUCAN design revisited in jewel-toned print.
The clothing range is a true cohesion between SWASH and PUMA technologies and models. Inspired by basketball, the unisex Varsity Jacket features soft lambskin sleeves, side pockets, custom badges and a striking SAMOVAR print, true to the SWASH style credo. The unisex SWASH basketball jersey is available in a full SAMOVAR design with a loose waist for a look that is true to the fundamentals of basketball. The women’s SWASH jacket is cropped and comes with extended sleeves and a waistband for a modern, slim-line aesthetic. Other iconic designs include the SWASH sweatshirt, SWASH dress, SWASH Placement printed t-shirt and SWASH City Sac backpack.
The fusion of high-end prints, cutting-edge technologies and handcrafted patterns with classic PUMA designs perfectly embodies the unique DNA of both brands, for a refreshingly unique collection.
The collection hits selected lifestyle retailers from April 1.
#PUMAxSWASH
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