Home The FashionHogan Fall-Winter 2014/2015 campaign: nocturnal rock fervor.

Hogan Fall-Winter 2014/2015 campaign: nocturnal rock fervor.

by Manon Renault
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HOGAN AW 15 16 Campaign

Lost in the frenzy of dancing, at the end of long, stumbling legs, the new Hogan sneaker range is revealed.

With the allure of a polished rock video, in aesthetically pleasing black and white, the camera steals moments of lightness, where girls cling to the leather jackets of young ephebes, or gangs take selfies between two neo-rock tracks, in an underground club. New-Wave chic, light dresses are complemented by sneakers in singular silhouettes. Far from runnings, wedges or mid-calf boxing models, this time it’s the energy of the club that inspires Hogan. As a result, the shoes take on unexpected heights. With wedge soles running the length of the sneaker, they come in black, sequins and leopard print. For dancing into the wee hours of the morning, but not in vulgar sneakers or bruised stilettos.

Modern and comfortable. Chic and cheeky. Once again, Hogan hybridizes shoe models. After the meeting of the santiag and the sneaker (in collaboration with Karl Largerfeld), it’s the evening shoe that’s up for grabs.

Reworked silhouettes, rock muse motifs, men also find their place in this collection with a palette of models ranging from derbies to more urban sneakers. The models are streamlined. Textures have been worked on, and this work continues in the accessories.

Eclectic, energetic youth, glamorously striding across the dancefloor to the rhythms of rock drums, all by Hogan.

Cette publication est également disponible en : Français (French)

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