A few days ago, Braun invited us to a venue that seemed far removed from its world: La Philarmornie in Paris. A strange idea for the launch of a shaver, we thought. But as the evening progressed, we realized that we were in the perfect place to discover this jewel of technology and design.
Here are a few behind-the-scenes images from the Philarmonie
Braun series 9 is more than 5 years of research and development, more than 60 years of experience in men’s shaving, more than 60 engineers and specialists, more than 400 components assembled perfectly together.
Braun sets a new standard in shaving performance with the unveiling of the Series 9: the best of design, power and precision in a single intelligent electric shaver. This jewel of technology removes more hair in a single stroke for a unique, never-before-seen shaving experience. 84% of premium shaver users confirm that the shaver is effective from the very first strokes.
Equipped with revolutionary SyncroSonic™ technology, Series 9 features an optimal shaving system, capturing all hairs, even the hardest to reach. Created to boost men’s shaving efficiency, its sleek design delivers maximum performance, and provides
skin with unique comfort.
Series 9 is for men who want a shaving experience that combines premium design and high performance, without compromising on comfort.
Braun Series 9’s intelligent shaving system adapts perfectly to facial contours for proven optimal results on 3-day beards. Coordinated with each other, each of the four elements of the patented Syncrosonic™ cutting system has the sole purpose of working in total harmony to capture and cut hair. The pivoting shaving head and 4 individual floating cutting elements perform 40,000 cross-cutting actions per minute:
- The HyperLift&Cut trimmer for straightening and trimming flat-lying hairs on the skin, neck and chin.
- Direct&Cut trimmer to capture hairs growing in different directions.
- The two Optifoil™ foils for a perfect close shave that lasts longer. Their structure with cells of different sizes represents Braun’s most advanced technology.
This unique, precise coordination ensures a more efficient shave and reduces the risk of skin irritation. Together, the four elements are
formidably effective at getting rid of all types of beard and hair, leaving men’s skin soft and smooth.
The SyncroSonic™ shaving head is powered by a super-powerful motor. This mechanism is the best imagined by Braun to date, generating 10,000 sonic micro-vibrations per minute to propel shaving to an unprecedented level. Braun’s intelligent sonic technology reads the curves of the face to always stay in contact with the skin and adapts to the density of the beard for a tailor-made shave. Its action delivers an optimal shave in fewer strokes, for less friction and irritation, and ever smoother, softer skin.
Braun’s new Series 9 is the heir to a long and prestigious line of iconic design objects. It is the fruit of a perfect blend of form, function and style, coupled with a particular attention to detail. These elements underpin Braun’s vision of design as “pure strength”. Designed and manufactured with the utmost care, Braun Series 9 features an iconic handle that gives it the perfect grip for effortless shaving control. The 5-step blue LED display underlines the timeless beauty of this shaver, and keeps the user in control of the Li-Ion battery’s* performance.
AVAILABLE IN JULY 2015
Braun Series 9 shaver from €310
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Braun Series 9 shaver with Clean&Charge station from €330
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Braun Series 9 shaver Wet&Dry from €370
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