Sourced from the four corners of the globe, Alpachura is the ethnic shop version 2.0. The e-shop brings together a cutting-edge selection of fashion accessories for both men and women. Fair-traded, each item is made by local artisans to support quality craftsmanship and safeguard know-how often handed down from generation to generation.
Alpachura or Terre Elégante has built its DNA on the desire to create a virtual fashion travel diary and share what would be inaccessible without an expedition. Created a year ago by Morgane, a passionate traveler, the intention is above all to highlight the cultural richness of fashion and style.
While sharing a multicultural vocation, Alpachura keeps an open eye on new talent from France, India and Latin America. You’ll find unique pieces with a strong identity, such as embroidered scarves, colorful belts and form-fitting hats.
The cosmopolitan boutique has also invaded several French concept stores, including Babel concept strore, Birdy, Biba, la Fausse Boutique and Anna Tirmann. It’s no longer just a matter of shopping for a hippie chic object, it’s a matter of taking a piece of the exotic elsewhere with you.
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