The essential denim brand is not only celebrating 25 years of existence, but also taking the opportunity to speak in media for the very first time.
October 18 saw the launch of the “Who is Teddy Smith?” advertising campaign, to which the denim brand responds with “Teddy Smith, the brand with different faces, different myths”.
The TV film is built around the myth of the conquest of the West. It reinterprets the cinematographic codes of the great westerns with a sense of humor. The whole thing is, of course, applied to the world of jeans.
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The music is a remix of Manfred Mann’s “One Way Glass”.
A digital activation is also in place. Two Facebook videos have been posted as teasers for the campaign, the idea remaining the same: “Who is Teddy Smith?”
In addition, a print campaign in the form of point-of-sale displays will also be set up.
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