These days, jeans are everywhere. They have entered the culture of many countries and are worn by all kinds of people: men and women, young and old. They’re not only practical, for work or for comfort, they’re also a fashion statement, an essential basic for anyone who wants to be at the cutting edge of trends.
Endlessly versatile in both shape and color, we all have a pair of jeans, simply because they flatter every body type.
It also serves as a common thread between generations, spanning the decades without a single wrinkle.
It was from this idea that the Japan Rags brand was born: a father passing on his passion for the timeless material denim to his son. And so JEANERATION, a contraction of Jean and Generation, was born.
United, the father, with his wealth of experience, and the son, with his creativity, have made rapid progress in the world of fashion, which is reputed to be difficult and full of pitfalls. Today, they offer trendy, high-quality and above all timeless collections that transcend generations. Jeans are tailored to individual tastes, with slim, straight or fashionable cuts; “waterless” jeans, the result of sustainable development, have been produced without using a single drop of water for washing. Japan Rags’ collections are divided into themes that represent trends; depending on your mood, this season you may be more “Spicy Tea”, or you may prefer Indigo!
These are the values of transmission, heritage and passion that Japan Rags wishes to convey; from now on, Japan Rags will be photographing the coming together of three generations – grandfather, son and grandson – to evoke this passing of the torch, with, as always, the same common thread: Jean.
Cette publication est également disponible en :
