G-Star launches its first sunglasses and eyewear collection. True to its “Just the Product” philosophy, the brand dresses this collection in simplicity for the Fall-Winter 2013-2014 season. Produced in collaboration with Marchon Eyewear, one of the world’s leading eyewear manufacturers.
These glasses for men and women combine innovative design with top-quality craftsmanship. They take up the spirit of the “Aviateur” frames, with their emblematic flat lenses and straight cut. To this original shape, G-Star brings an innovative touch and contemporary design. G-Star’s originality is revealed in its attention to detail: stamped branding on the temples, XXL screws… The glasses echo the colors and scratches of clothing.
Since 1989, G-Star has been a pioneer in Demin ready-to-wear. The Dutch brand has enjoyed dazzling success thanks to its skilful blend of modernity and tradition. Since 2009, the brand has taken on a more chic look, as exemplified by this eyewear collection.
The collection offers a wide range of models with acetate or metal frames. There’s something for every taste and style. Lenses come in blue, green or brown, and fit round, square or curved frames. The glasses are already available on the brand’s website and will arrive in opticians’ stores in late January 2014.
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