DS WORLD PARIS
This week saw the opening of DS WORLD PARIS, a unique flagship for the brand. For the occasion, a host of celebrities gathered to witness Thomas Dutronc’s live performance and Ariel Wizman’s mix.
The DS WORLD PARIS. Located at 33 rue François 1er, in the heart of Paris’ Golden Triangle, and just a stone’s throw from the Champs Elysées and Avenue Montaigne, the DS WORLD PARIS is both a sales, exhibition and history space that showcases models from the DS line, and a place of experience and emotion open to artists.
CITROËN’s DS line is inspired by the best of French luxury, and to express its character, it needed an emblematic location in Paris, the birthplace of the mythical DS: the DS WORLD PARIS. Behind a listed Art Deco facade, three levels of experience reveal the DS models, talent and heritage
. DS WORLD PARIS is a complete immersion in the world of DS, with a bold artistic and cultural program.
The only one of its kind in Europe, this showcase for the DS line is an additional seductive asset for the Brand.
It’s also a sales outlet that aims to win over new customers by offering them exclusive, personalized services, or by presenting the finest models in the line, such as the DS3 DS WORLD PARIS, a limited edition of 15. A true flagship for the world, it is the second space dedicated to the world of DS, after the one in Shanghai, which opened in March 2013.
DS is a success story, a story of conquest and growth. With 400,000 units sold since its launch in 2010, CITROËN’s DS line is a worldwide commercial success. With DS WORLD PARIS, CITROËN is pursuing its unique destiny in the automotive world: that of having won the gamble of launching a distinctive product line with strong biases in terms of style, architecture, sensations and refinement.
Enlightened enthusiasts, passionate visitors and customers are all welcome.
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