A perfect blend of late 1970s chic and avant-garde Gucci thinking, this Hot Wheels x Gucci Cadillac Seville limited edition pays tribute to the very first collaboration between Gucci and General Motors in the 1970s, when Gucci designed the 1978 Cadillac Seville. The Mattel Creations platform showcases products that celebrate the breadth of Mattel’s intellectual property by collaborating with the most influential artists, designers and pop culture influencers.
For the 100th anniversary of the House of Gucci, this partnership with Hot Wheels has achieved the highest levels of design and precision in every detail, right down to the packaging. This limited edition 1:6 scale 1978 Cadillac Seville features the same authentic details as the full-size vehicle. It features Gucci’s distinctive Italian styling, including the iconic double G found in several places on the car: on the hood, the fenders and on the “This spectacular and unexpected collaboration between Gucci and Hot Wheels reinforces the role toys play in pop culture, fashion and design,” said Richard Dickson, President and COO of Mattel. “We’re thrilled to celebrate Gucci’s 100th anniversary with this artistic approach on a limited edition Hot Wheels, and thus reinforce the role of toys in art.”
Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. As the House celebrates its 100th anniversary under the creative direction of Alessandro Michele, with Marco Bizzarri as President and CEO, Gucci looks to the decades ahead with an ongoing commitment to redefining luxury, while celebrating creativity, innovation and Italian craftsmanship at the heart of its values. Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in the fields of fashion, leather goods, jewelry and watches.
Mattel is a leading global toy company with one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends™ and Mega®, as well as other popular intellectual properties we own or license in partnership with global entertainment companies.
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