Counterfeiting is a wound that needs to be cauterized. The world of spirits is infected by this illicit market. The situation is serious. Falsification of labels, substitution of wine components with substances unsuitable for consumption, all these schemes are enough to make you shudder.
Noble spirits are widespread throughout the world, increasing the risk of illegal circulation of wines and spirits. If widely distributed, these imitations can cause disastrous health problems. To counter this harmful effect, Remy Martin is striking hard. It has teamed up with Selinko to respond to these problems, which plague exceptional beverages.
5 generations of Rémy Martin have fostered the development of a powerful cognac. The emblematic centaur is a representation of the harmony of body and mind, so it seemed obvious for this house to use this symbol of balance to define its manufacturing work. The company is always on the lookout for new and improved techniques, backed by unquestionable expertise.
The excellence of a cognac is measured by the superiority of the eaux-de-vies used. The NFC security system authenticates their quality.
How do you go about this authentication? It’s very simple. After downloading the Rémy Martin Centaur Connect application, simply place your smartphone over the cork, which has an integrated NFC chip. A signal delivers the information needed to analyze your elixir. What’s more, with each visit, customers earn loyalty points and benefit from Remy Martin’s new products. A source of interactivity, this process strengthens the links between consumer and producer. This system crosses borders. It will initially be available in a selection of prestigious Night Clubs in China, before being extended to the rest of the market.
Counterfeiting is not confined to the textile sector. It affects all areas of consumption. To brandish a sword that is manifested here in ingenious thinking is remarkable. Bravo Rémy!
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