Home The FashionBurberry’s return to the classics

Burberry’s return to the classics

by Manon Renault
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British fashion house Burberry, known for its iconic lined trench coats and classic scarves, is not letting itself be caught up in the race for modernity, and is offering its customers a concept store that revisits the pieces that have contributed to the house’s renown.

This autumn, Burberry is launching its Scarf Bar, online and in selected boutiques. (In France: Burberry boutique – 8 boulevard Malesherbes, 75008 Paris and Burberry boutique – 56 rue du Faubourg St Honoré, 75008 Paris)

The iconic Burberry “Heritage” scarf is a timeless accessory that allows everyone to own a piece of the house. However, not everyone wants to fall in love with the basic model, so the Scarf Bar offers a wide range of prints and colors to change from the classic beige model. Customers around the world now have the opportunity to personalize their “Heritage” by adding their initials.

Between the choice of colors to dye a light, silky cashmere -100% tartan-, the selection of yarns and the choice of prints, there are 7,000 different combinations on offer. The brand has many fans: its scarf, a wardrobe essential, is sure to be adapted to all the possibilities on offer. You don’t have to be a mathematician to appreciate the aura of this brand, which has reigned in the UK since 1856.

With its expertise and 100% made-in-UK manufacturing, Burberry goes beyond the prestige of its name and democratizes its classics with this new e-shop. To each his own “Burberry”. Mastering the styling of your accessories: that’s luxury.

This autumn, another classic is coming back to life: the Trench Coat. In “Parade Red” or “Navy Blue”, it’s a must-have. If you haven’t yet found your back-to-school coat, the trench coat is a solid value, to be worn over cocktail dresses, or jeans and a white T-shirt. Whether minimalist or overdressed, all the stars have their own.

 

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