Serengeti, the world’s most successful sunglasses brand, will team up in 2016 with the famous “Les 24 Heures du Mans” race, the 2015 edition of which just ended this weekend, by signing a limited collection scheduled for launch in January 2016.
Suresnes (France), June 16, 2015 – Serengeti sunglasses announce a 2016 collaboration with the famous 24 Hours of Le Mans race, which will see the launch of a limited collection from January 2016.
This is an obvious association between Serengeti and the 24 Heures du Mans, as both are recognized as forerunners in terms of technology and the quest for optimum performance.
Serengeti, a brand truly focused on eye protection, is considered a pioneer for its cutting-edge technology in polarized lenses, spectral control, and more recently for its advances in photochromic technology.
Photochromic lenses work for the eyes, adjusting themselves to light conditions. Spectral control lenses change tint on their own, darkening in bright sunlight or brightening on overcast days, while filtering out blue light to reduce eye fatigue and improve visual acuity.
Since 1923, the 24 Hours of Le Mans race has been internationally recognized as the world’s toughest motorsport event, famous for the endurance and strength it demands for 24 hours over 4,500 km. This year, it attracted over 263,000 spectators.
The reputation of Serengeti eyewear is well established, having already been seen on Pope Benedict XVI, actors Nicolas Cage, Patrick Dempsey and Val Khilmer among many others. But it’s on the shoulders of Formula 1 drivers like Alain Prost that they’ll be most useful. Indeed, Serengeti technology is designed so that drivers can easily see every detail of the road and improve their performance.
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