Sundek and the Olympic Spirit
To mark the Paris 2024 Olympic Games, iconic Italian brand Sundek is establishing itself as a herald of the sporting and festive spirit with the launch of a limited edition inspired by the flags of the participating nations. From July 2 to 22, Sundek will take over the prestigious Galeries Lafayette space, the beating heart of Parisian shopping, to set up an exclusive pop-up dedicated to this colorful celebration.
A Colorful Collection
In this pop-up, Sundek will unveil a special collection of iconic swim shorts, revisited for the occasion with the vibrant colors of fourteen selected flags. These pieces, veritable works of textile art, come in two distinct models. The first, made from taffeta, pays homage to European flags, while the second, made from Repreve recycled polyester, features the hues of non-European nations. Repreve, a registered trademark, is renowned for its innovative process of reusing plastic bottles, combining fashion and eco-responsibility.
A Tribute to Surfing and the Nations
Highlights of the collection include iconic boardshorts available at €120 for Repreve versions and €108 for taffeta models, and cotton T-shirts at €58, proudly bearing the slogan “We surf all the world since 1958”. These items allow you to wear the Olympic dream with pride and elegance, while displaying the colors of your favorite nation. To complete this exclusive range, flag pouches, ideal for carrying personal belongings, will also be available.
A Pop-Up in the Heart of Paris
This unique pop-up will take place in Paris’s largest department store, Galeries Lafayette, a landmark of luxury and fashion. This ephemeral space will be an invitation to dive into the world of Sundek, where the spirit of surfing meets the celebration of nations. Visitors will have the opportunity to discover and purchase these unique pieces, perfect for combining style and patriotism during this Olympic period.
A Meeting of Tradition and Innovation
Sundek’s Olympic collection is the perfect reflection of the brand’s DNA: a fusion of tradition and innovation. Since its creation in 1958, Sundek has constantly reinvented itself, while remaining true to its original spirit of freedom and dynamism. This limited edition is further proof of the brand’s commitment to quality, creativity and sustainability.
Collection highlights
- Boardshorts Repreve: €120
- Available from July 2 to 22 at the Galeries Lafayette pop-up.
- Taffeta board shorts: €108
- Available from July 2 to 22 at the Galeries Lafayette pop-up.
- Cotton T-shirts: €58
- Available from July 2 to 22 at the Galeries Lafayette pop-up.
- Flag pockets: Price not communicated.
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