Moschino & Printemps collaboration – pop up store until July 1, 2018

A few days ago, we attended the launch of the Moschino loves Printemps collaboration, available in the Printemps Haussmann Atrium until July 1.

Moschino announces its creative collaboration with Parisian shopping destination Printemps Haussmann, for which Jeremy Scott has designed an exclusive limited edition collection inspired by the brand’s iconic symbols. The “Moschino Loves Printemps” line reinterprets some of the brand’s most representative motifs, present on a range of garments and accessories from biker jackets to iPhone cases. The biker bear, red heart and retro Moschino Couture! lettering take turns on nylon or leather T-shirts, sweatshirts, knitwear and coats striped with shiny macro zippers, while giant gold lettering is embossed on a hat-shaped bag with a metal chain shoulder strap. The collection also includes a clutch, a backpack and a tote bag, as well as a swimsuit and an umbrella featuring the teddy bear print in full regalia, along with the biker jacket and French-style hat.

Until July 1, Printemps Haussmann customers will be able to purchase items from this collection in the atrium on level -1 of Printemps Femme. Custom-built in collaboration with Printemps, the décor of this ephemeral space is reminiscent of the concept of the Moschino boutique in Milan’s via Sant’Andrea. The space will showcase the limited-edition collection created exclusively for Printemps, as well as a selection of the women’s pre-collection and men’s collection for winter 2018. The staging features giant-format silhouettes of the supermodel and the iconic teddy bear leaning against a pinball machine, surrounded by decorative panels adorned with zippers, a shopper-bag display and a neon sign composed of a hanger, a heart and the “Moschino Loves Printemps” logo. A window display on boulevard Haussmann will also be dedicated to the presentation of the limited-edition collection.

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