Apple and Burberry have announced that the iPhone 5s will be used to take photos and shoot videos to share before, during and after the Burberry fashion show, taking place in London today, Monday September 16. Equipped with the all-new iSight camera on the iPhone 5s, the famous British haute couture house will shoot high-quality photos and videos to capture the catwalk show and its finest looks, collection details and special backstage moments. Reinventing the way Burberry communicates with its customers, this partnership heralds new ways of capturing and sharing the brand’s content.
“The iPhone 5s makes it even easier to take great photos with the world’s most popular device,” says Greg Joswiak,Apple‘s vice president of iPhone & iOS Product Marketing. “We can’t wait to see the stunning HD photos and videos Burberry has captured using the all-new iSight camera.”
“This partnership celebrates our relationship and what lies at the heart of our respective businesses: design and craftsmanship. We share a common passion for designing beautiful products and creating emotions through technology. Exploring the capabilities of the iPhone 5s is therefore a truly exciting opportunity,” added Christopher Bailey, Burberry Chief Creative Officer. This event and its possible implications for the future inspire us to continue down the path of physical and digital experiences.”
Through photos and videos taken exclusively with the iPhone 5s, consumers around the world can now take part in the excitement surrounding the catwalk show, during preparation and on the big day, on all Burberry social media channels and on the website www.burberry.com starting today. In addition, customers will be able to watch the show live on Monday, September 16, from 2:30 pm (GMT+1) on the website www.burberry.com.
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