Home The FashionJaeger-LeCoultre Place Vendôme: A new 500m2 boutique in 2012

Jaeger-LeCoultre Place Vendôme: A new 500m2 boutique in 2012

by pascal iakovou
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Paris, Geneva, Beijing, Shanghai, London, Moscow, Singapore… In all the international capitals of luxury, the Swiss Manufacture, established since 1833 in the legendary Vallée de Joux, has made its boutiques essential meeting places for watchmaking enthusiasts.
In 2004, Jaeger-LeCoultre set up its Paris boutique on Place Vendôme, the living heart of French luxury, a mythical place where palaces and great jewellers shine. Here, in the sumptuous Hôtel de Villemaré designed in the 17th century by Mansart, Louis XIV’s architect, the brand has found the ideal setting to present its latest creations and emblematic models…

2012 will see the Manufacture continue and amplify its international deployment in order to continue sharing its passion for watchmaking throughout the world. Jaeger-LeCoultre has chosen Paris and its boutique at 7 place Vendôme to express this new dimension through a considerably enlarged space.

Tomorrow, 500 m2 will be devoted to the finest watches on the Jaeger-LeCoultre planet, in a redesigned décor of discreet luxury, serene intimacy and refinement in tune with the times.

Today, 43 Jaeger-LeCoultre boutiques at prestigious addresses around the world perpetuate the spirit of the Manufacture and the values of the brand. While a new opening is expected in Milan, on the famous Via Montenapoleone avenue, boutiques such as those in Paris and Hong Kong will now sparkle with a special brilliance, symbolizing the rise of the brand as one of the world’s benchmarks in fine watchmaking.

Like the swiveling case of the Reverso, which celebrates its 80th anniversary this year, the Jaeger-LeCoultre boutique on Place Vendôme will soon unveil its new face…

To offer enthusiasts and lovers of fine watchmaking continuity of welcome and Jaeger-LeCoultre service during the transformation of the Place Vendôme boutique, a new temporary boutique will open its doors in December 2011 at 269, rue Saint-Honoré.

Cette publication est également disponible en : Français (French)

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