In the medieval village of Radda in Chianti, an immersive art installation by Sergio Fiorentino weaves art through the vineyards and stone buildings. An invitation to see things differently.
In the Chianti Classico region, there are villages where time seems to have stood still at a specific point—the moment when the gray stone of the medieval houses meets a sky so blue it’s almost too intense to be entirely real. Radda in Chianti is one of them. And it is against this backdrop that RADDA ARTE has just been launched—an immersive art experience that suspends works of art between the narrow streets and the vineyards, as if Tuscany had always been waiting for this moment.
The initiative is led by artist Sergio Fiorentino, whose practice engages in a dialogue with landscapes and territories. What RADDA ARTE offers is not an exhibition in the traditional sense—no white walls, no labels—but something closer to a guided walk, where the artwork and the location define each other.
Tuscany as a medium
Radda in Chianti is not a neutral backdrop. It is a place rich in winegrowing, history, and light—where the wineries partnering with RADDA ARTE serve as stops along the way. Fiorentino’s works thus engage in a dialogue with the landscapes of the Strada Chiantigiana, with the village’s vernacular architecture, and with the wines that make this region one of Italy’s most distinctive.
There is something profoundly true about the idea of art that does not detach itself from its environment but emerges from it. RADDA ARTE does not seek to challenge Tuscan beauty—it invites us to view it differently, through the lens of contemporary art that uses its relationship to place as its raw material.
A new approach to cultural tourism
For those who travel through Tuscany every summer in search of something more than the usual sights—Florentine museums, Medici villas, Chianti tastings—RADDA ARTE offers a different kind of experience. It’s the experience of art that lives outdoors, that basks in the sunlight and gathers dust from the path, and that embraces the weather as an integral part of the viewing experience.
The route is accessible, the village is on a human scale, and the partner wineries offer a truly welcoming atmosphere. RADDA ARTE stands out as one of the most unique offerings of the 2026 Tuscan cultural season—discreet, sophisticated, and, precisely for that reason, unforgettable.
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