Some hair shines because it’s styled. Then there’s hair that shines because it seems to have been nourished from within, with that soft, almost liquid glow we associate with healthy hair. This is precisely the territory Fenty Hair is claiming with The Flashy One 9-in-1 Treatment Oil, a new two-phase treatment oil designed to repair, hydrate, smooth frizz, and give hair that instant, eye-catching shine.
Rihanna puts it this way, with her instinctive flair for imagery: “I love it when hair looks nourished: soft, shiny, and radiantly healthy. The Flashy One gives it that glow that turns heads.” ” The tone is set. Fenty Hair isn’t just about hair care, but about style. That moment when hair becomes a statement, almost a living accessory—whether it’s natural curls, a sleek blowout, a silk press, or a textured style.
With a suggested retail price of €32, The Flashy One is a 9-in-1 reparative oil designed for all hair types and textures. Its two-phase formula is activated by gently shaking the bottle before application. The claims are impressive: hydrate the hair shaft, instantly boost shine, smooth frizz for up to 72 hours, seal damaged ends, reduce breakage, repair and protect against damage, provide heat protection up to 230°C, nourish the hair, and improve its elasticity.
This product fits perfectly into the new approach to hair care: fewer steps, more benefits; less rigid categorization, more versatility. The Flashy One can be used before blow-drying, as the final step in a curling routine, after braiding the lengths and ends, or as a finishing touch to tame unruly hair. Here, luxury isn’t about a complicated ritual, but about on-the-go, straightforward, and immediate effectiveness.
The formula combines a plant-based protein complex—designed to hydrate, smooth, and reduce frizz—with Fenty Hair’s exclusive Reflect Tech, formulated to deliver a luminous, reflective finish. Peptides round out the formula to support overall hair health. The product doesn’t overlook the sensory aspect, which is essential to the Fenty universe: the oil is infused with the warm, floral signature fragrance “Amber Bouquet,” which leaves a distinct scent on the hair.
Rihanna emphasizes this dual purpose—both aesthetic and restorative: “The Flashy One gives hair that dazzling shine, that glassy look, while smoothing and taming frizz—everything you’d expect from an oil. But we’ve gone even further: it actively repairs and protects hair, whether during styling, blow-drying, braiding, or as a finishing touch. Nine benefits, one oil, one effortless step.”
The 44-ml glass bottle features a precision dispenser, a useful detail for a product where the amount applied determines the elegance of the result. Applying hair oil is a delicate process: too little, and it disappears; too much, and it weighs the hair down. Fenty Hair recommends 1 to 2 drops for fine to normal hair, 2 to 3 drops for thick hair, and 3 drops or more for very thick and textured hair. A gradual approach, consistent with the brand’s commitment to inclusivity.
The application tips confirm this versatility. Before blow-drying, a few drops on damp hair help prepare the hair shaft for heat, smooth the hair, and prevent frizz. On curly hair, the oil is best applied as the final step, on dry curls, to lock in moisture and enhance definition. On dry hair, it serves as a finishing touch, applied to the mid-lengths and ends to add shine and tame unruly strands.
The visuals in the brochure further underscore this promise of transformation. On page 2, the before-and-after shots show two different hair textures gaining shine, definition, and a smoother appearance after use. The image doesn’t try to deny the natural texture; it makes it clearer, brighter, and more controlled. This is undoubtedly where Fenty Hair stays true to its DNA: not to standardize, but to enhance.
Since the launch of Fenty Beauty in 2017, Rihanna has championed a simple yet powerful idea: beauty should not be designed for a select few “ideal” profiles, but for a true diversity of skin tones, textures, styles, and needs. Fenty Skin in 2020, Fenty Eau de Parfum in 2021, and Fenty Hair in 2024 have expanded this vision of a global beauty portfolio developed with KENDO Brands, a subsidiary of LVMH.
With The Flashy One, Fenty Hair is making a very contemporary statement: a product that appeals to fans of polished styling, those with textured hair, those who prefer quick routines, and anyone obsessed with a radiant glow. The oil doesn’t just claim to repair; it promises a visible, photogenic, almost theatrical effect. Shiny hair, yes, but above all, hair that tells a story: health, confidence, presence.
Available on Sephora.fr and in Sephora stores, The Flashy One 9-in-1 Treatment Oil also meets the standards championed by Fenty Hair: clinically tested, vegan, gluten-free, cruelty-free, sulfate-free, and silicone-free. An oil designed to capture light, but above all to restore to hair what styling, heat, friction, and daily life all too often take away: suppleness, softness, and a touch of glamour.
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