Buccellati, synonymous with exceptional craftsmanship and timeless design, unveils a new line in its celebrated Hawaii collection. First introduced in the 1930s by Mario Buccellati, this iconic collection continues to captivate high jewelry lovers with its unique and refined aesthetic. In 2024, Buccellati reinvents this classic by introducing the Hawaii Oval, an elegant variation that sublimates traditional circular shapes with sophisticated elliptical elements.
A Contemporary Renaissance
Hawaii Oval embodies a modern interpretation of the circular motifs that have defined the Hawaii collection for decades. Inspired by the circle, a symbol of unity and continuity, this new line introduces oval elements that evoke the delicacy of the eye – that window to the soul that connects emotions to the outside world. The small gold circles, meticulously interlinked and characterizing the sinuosity of the collection’s jewelry for generations, are now “ovalized” to form an even more fluid and refined whole.
Each piece in the Hawaii Oval collection features Buccellati’s signature hand-twisted yarn, which has been modeled in an elongated shape. This transformation expresses a less rigorous, concentric strength, offering a more relaxed design while retaining the elegance and craftsmanship that are the hallmarks of the Maison.
Harmonious, winding design
The collection includes necklaces and earrings in which oval elements of different sizes follow one another to create a rhythmic yet harmonious pattern. In the necklaces, available in short versions, large oval elements interrupt the continuity of the smaller shapes, providing a distinct visual rhythm that resonates like a subtle but never banal leitmotif.
The earrings, matching the necklaces, repeat the same oval motif, offering a complete set that can be made in yellow gold or in an elegant combination of the three golds: yellow, pink and white. This choice of materials reflects Buccellati’s heritage, where the exploration of colors and textures is essential to create unique, timeless pieces.
The Legacy of Futurism and Craftsmanship
The Hawaii collection was originally influenced by the Futurist artistic movement, with a quest for movement embodied in the twisted yarn technique. This quest for dynamism and fluidity is perpetuated in the Hawaii Oval, where traditional craftsmanship meets a contemporary vision of luxury.
Each jewel in the Hawaii Oval line bears witness to the consistency and innovation that define Buccellati’s approach. Today under the aegis of the Richemont Group, but still family-run, Buccellati remains true to its DNA, blending the traditions of Italian Renaissance goldsmithing with a resolutely modern aesthetic.
A luxury home with an exceptional heritage
Buccellati is world-renowned for its creations that marry rare stones and precious metals, sculpted like lace. Hand-engraving techniques, inherited from ancient traditions, are used to give life to jewelry that transcends time. Buccellati collections, inspired by historical archives and Mario Buccellati’s earliest creations, can be found in the world’s most prestigious cities, testifying to the universal appeal of this luxury house.
With the Hawaii Oval, Buccellati offers a new iteration of its heritage, where each jewel becomes a work of art in its own right, carrying the quintessence of the company’s expertise and innovation.


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