Vhernier, the Milanese jewelry house, strengthens its presence in Paris with the opening of a second boutique in the French capital, in the prestigious Printemps Haussmann. This new space, dedicated to the brand’s singular universe, continues Vhernier’s tradition of excellence in craftsmanship and innovative design.
Located on the second floor, in the Joaillerie & Haute Horlogerie area, this 70-square-meter showcase is divided into two distinct rooms. The boutique’s layout perfectly reflects the spirit of the Maison: a subtle harmony between natural materials and precious metals, where every detail is carefully thought out to exalt the beauty of the creations.
Walls adorned with gouachés – the preliminary drawings that are the starting point for every Vhernier creation – recall the house’s deep inspiration for simplicity and purity of form. Wooden furnishings, combined with metallic elements, lend a warm, elegant atmosphere. This combination of textures and colors is a tribute to the Vhernier universe, where gold blends with ebony or jet to create striking contrasts.
The opening of this new boutique is also an opportunity for Vhernier to unveil two unique creations from the Pirouette collection: a ring and a pair of earrings in white gold, chalcedony and diamonds. The Pirouette collection, emblematic of Vhernier’s style, embodies the very essence of the company: pure lines combined with bold volumes. The enveloping shape of these jewels, combined with the softness of the materials, creates a perfect harmony between the purity of the shapes and the brilliance of the precious stones.
With this opening, Vhernier increases the number of its mono-brand boutiques worldwide to sixteen, consolidating its position in the international luxury market. At the same time, the company continues to rely on a network of over 100 points of sale, including multi-brand jewelry stores and department stores.
Vhernier doesn’t just create jewelry, she sculpts works of art. Each piece is a testament to Italian craftsmanship, handcrafted with meticulous attention to detail. Inspired by modern sculpture and the natural curves of the body, the Milan-based company combines innovation and tradition to produce jewelry that, while seemingly simple, reveals unparalleled complexity and sophistication.
Vhernier’s choice of materials is guided by a constant concern for design: gold, the company’s signature, is frequently combined with unconventional materials such as titanium, while precious stones enhance the whole, making each piece truly unique.
By setting up shop at Printemps Haussmann, Vhernier reaffirms its attachment to Parisian elegance, while adding a touch of Italian modernity. The space, both intimate and luxurious, promises an immersive experience for all who pass through its doors, offering a plunge into the heart of the house’s refined and audacious universe.
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