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Coco & Eve, the award-winning beauty brand, extends its iconic “Like a Virgin” range with the launch of its new Detox Clarifying Shampoo. Available from January 23, 2024, this shampoo is designed to meet the needs of dull, brittle hair weakened by hard water and accumulated residues.
Key Ingredients and Innovations:
- Advanced Chelating Technology: Using a blend of sodium gluconate, TGD (TETRASODIUM GLUTAMATE DIACETATE) and phytic acid, this innovative formula removes 2.5 times more iron and copper than standard chelating agents. This technology protects hair from dryness and impurities.
- Hibiscus Vinegar: This ingredient detoxifies the scalp by regulating sebum production, and adds shine to hair thanks to its antioxidant-rich properties.
- Coconut Water: A signature ingredient of Coco & Eve, coconut water moisturizes hair and scalp, providing essential minerals.
- Lemon peel extract: With its moisturizing and regenerating properties, this extract protects hair from free radicals and promotes scalp exfoliation.
Main features:
- Intensive deep cleansing: Effectively removes excess sebum, dirt and product build-up.
- pH balance: Helps maintain optimal scalp conditions.
- Non-stripping cleanser: Cleanses deeply while keeping hair soft and moisturized.
- Unique Chelating Technology: Removes minerals and metals, leaving hair cleaner.
- Better absorption of products: Prepares hair to better absorb conditioning treatments.
Safe, long-lasting formulation:
- Biodegradable, non-irritant and non-sensitizing.
- Free from silicones, parabens, phthalates, petroleum, mineral oils and alcohol.
- Ingredients from sustainable sources.
- Vegan and without animal testing.
Price and availability:
- 27.00€ for 280ml.
- Available on the Coco & Eve website.
Coco & Eve’s “Like a Virgin” Detox Clarifying Shampoo is a significant advance in hair care, offering a complete solution for healthy, revitalized hair.

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