Givenchy, the French haute couture house renowned for elegance and innovation, announces the launch of its newest fragrance: Eau de Parfum Very Floral Irresistible. Since its creation in 2020, the Irresistible range has continued to expand its magnetic aura, and in 2024 it reaches new heights with this latest creation.
A Captivating and Audacious Fragrance
Eau de Parfum Very Floral Irresistible is a celebration of intense feminine freedom. Imagined by a quartet of master perfumers – Fanny Bal, Anne Flipo, Dominique Ropion and Caroline Dumur – this new olfactory chapter is at once sensual, floral and captivating. The fragrance opens with lively notes of French blackcurrant bud and the fresh radiance of coconut water, blending into a radiant floral heart of Madagascar ylang and Indian Sambac jasmine. The base combines the woody notes of cashmeran and Virginia cedar with ambrette seed absolute, creating a deep, naturally musky trail.
Innovative Design and Couture Elegance
The Very Floral Irresistible bottle reinvents the iconic Irresistible bottle with a sleek silhouette and prismatic facets. The crystalline glass reveals an intense pink juice, reflecting the fragrance’s femininity and boldness. The case, with its pearly white base, accentuates the fragrance’s radiance and sophistication.
An inspiring ambassador
Fran Summers, the charismatic muse of Eau de Parfum Very Floral Irresistible, perfectly embodies the emancipating values of this fragrance. Captured by photographer Tom Schirmacher, she appears in a black Givenchy gown from the Spring-Summer 2023 collection, contrasting with her platinum hair and sheer skin, evoking a femininity both strong and elegant.
An Invitation to Emancipation
Eau de Parfum Very Floral Irresistible is not just a fragrance, it’s a symbol of power and self-assertion. Givenchy invites every woman to embrace her uniqueness, to boldly blossom and assert herself at every step.
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